Created branding design from a key visual "the rope"

Concept: When we speak of rope, we commonly associate it with tying a knot. That thus represents "problems" in people's daily lives and thus I created a "Mental healthcare service" based on this idea, so when the "problems" have been dealt with, it is like we have loosen a knot.

Assignment includes:

• Posters: utilising the rope and knot visual in the shape of a smiling face, to represents the happy face of customers after resolving their problems with the service

• Leaflet: serves as a source of information of the service and has a simple quiz for guiding the customers to an appropriate treatment

• Ambient advertising: shopping bags and on airplanes' screens

• Product:

1. Happy candy: eat at anytime whether you're feeling sad, lonely, stresses or exhausted

2. Relax soap: helps you sleep easier and better